Senior Vice President | Senior Communications Strategist, GMMB
Julie Bataille has more than 25 years of strategic communications experience, including crisis communications, brand and reputation management, marketing, and digital outreach. Her work spans experience in the public and private sector for healthcare, education and non-profit clients and causes. Immediately prior to joining GMMB Julie ran the Office of Communications at the Centers for Medicare & Medicaid Services (CMS) where she oversaw media relations, strategic marketing and research, partner outreach, education, and call center operations for the Medicare, Medicaid and Marketplace programs. As a Senior Vice President at GMMB, Julie leads consumer-facing and thought leadership healthcare campaigns and provides strategic counsel to state and federal entities, providers, patient advocates, and health plans as the health care landscape rapidly evolves. Julie works on strategic projects related to coverage access and affordability, delivery system reform, and efforts to lower prescription drug pricing in the U.S.
Communicating your hospital or health system’s sustainability goals and achievements through storytelling can have far-reaching impact on your brand recognition, mission alignment, reputation and ability to influence public opinion and policy. With the Sundance-supported short film “Do No Harm” serving as the inspiration, this workshop will be led by two leading experts in health and […]