Traci Siegel

Traci Siegel

Senior Vice President and Managing Director, GMMB

Traci is among GMMB’s leading experts in global and environmental health, crisis communications and corporate social responsibility. She helps companies, foundations and international NGOs hone their strategy, refine their message and amplify their impact. Since joining GMMB in 2006, Traci has leveraged two decades of political and issue advocacy expertise to help clients like the Robert Wood Johnson Foundation, the Bill & Melinda Gates Foundation, the World Health Organization, ClimateWorks and the Energy Foundation achieve impact in more than 20 countries. Traci is a seasoned media trainer, with experience coaching to clients ranging from corporate CEOs to members of royalty. She is a speaker coach for TedX Seattle and currently pursuing a master’s degree in sustainability from Harvard Extension School.

E1 – The Power of Storytelling: Shining a Light on Your Sustainability Work

Cumberland 1/2

Communicating your hospital or health system’s sustainability goals and achievements through storytelling can have far-reaching impact on your brand recognition, mission alignment, reputation and ability to influence public opinion and policy. With the Sundance-supported short film “Do No Harm” serving as the inspiration, this workshop will be led by two leading experts in health and […]