Participants learn how to tell a powerful story and are equipped to make the pitch the leadership for incorporating climate and health storytelling as part of the health system or hospitals communications strategy.
Participants in this workshop will:
- Understand the benefits to the health system or hospital of communicating climate commitments (brand recognition, reputation, mission alignment, influence on public opinion and policy to improve health outcomes).
- Learn the elements of a compelling story through examples of effective storytelling in the health care sector.
- Understand how to make storytelling a regular part of your communications strategy.
- Practice telling a story and record a video that can be shared with your leadership and communications team.