Communicating your hospital or health system’s sustainability goals and achievements through storytelling can have far-reaching impact on your brand recognition, mission alignment, reputation and ability to influence public opinion and policy. With the Sundance-supported short film “Do No Harm” serving as the inspiration, this workshop will be led by two leading experts in health and climate communications who will utilize a combination of lecture/examples, small group work and group presentations/feedback to help participants develop a powerful sustainability narrative.
Participants learn how to tell a powerful story and are equipped to make the pitch the leadership for incorporating climate and health storytelling as part of the health system or hospitals communications strategy.
Communications staff, hospital leadership, sustainability leads, doctors and nurses would all benefit from participation.
This session is supported in part by: