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E1 – The Power of Storytelling: Shining a Light on Your Sustainability Work

Cumberland 1/2

Communicating your hospital or health system’s sustainability goals and achievements through storytelling can have far-reaching impact on your brand recognition, mission alignment, reputation and ability to influence public opinion and policy. With the Sundance-supported short film “Do No Harm” serving as the inspiration, this workshop will be led by two leading experts in health and climate communications who will utilize a combination of lecture/examples, small group work and group presentations/feedback to help participants develop a powerful sustainability narrative.

Workshop goal:

Participants learn how to tell a powerful story and are equipped to make the pitch the leadership for incorporating climate and health storytelling as part of the health system or hospitals communications strategy.

Audience:

Communications staff, hospital leadership, sustainability leads, doctors and nurses would all benefit from participation.

Participants in this workshop will:

  • Understand the benefits to the health system or hospital of communicating climate commitments (brand recognition, reputation, mission alignment, influence on public opinion and policy to improve health outcomes).
  • Learn the elements of a compelling story through examples of effective storytelling in the health care sector.
  • Understand how to make storytelling a regular part of your communications strategy.
  • Practice telling a story to share with your leadership and communications team.


This session is supported in part by:

Climate